It’s not enough to simply produce content. Organizations must develop a strategy that will allow content to be developed, created, published, analyzed and often times adjusted. This is no easy task. This episode of Content Marketing 360 host Pamela Muldoon is joined by Ahava Leibtag, President of Aha Media Group and author of The Digital Crown: Winning At Content On The Web. Ahava will break down the importance of developing your digital strategy, the road map to get from point A to point B. She will then share how the content strategy is the GPS or navigation system that pulls it all together. Ahava takes on the importance of the C-Suite buy-in to why getting key stakeholders involved from the beginning is critical. Content process, governance and gaining small wins are all a part of this passionate content marketing conversation! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
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