Marketing and sales used to be two separate departments, often with two very separate objectives. Today’s world of online, offline, nurture, inbound, content require that these two departments tear down their silos and work closer together to reach the consumer where they are at…at any time…in any way. This episode of Content Marketing 360 Radio Show host Pamela Muldoon talks with Carla Johnson, Principal of Type A Communications, consultant to the Content Marketing Institute, speaker and contributing author of “Advice From The Top: The Expert Guide To B2B Marketing”. Carla will take us on the Buyer’s Journey, sharing a how content marketing can be a driving force for both the marketing and sales departments. Your sales force is the front line to your customer. They hold some of the best content opportunities for your organization. Carla shares how to integrate the power of content within the sales staff, creating content that really resonates with your clients and future clients. If your company is still struggling with merging content marketing with sales, then tune in to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
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