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Too often we focus so much on the strategies for marketing, that we miss one of the most important elements of all: branding. Branding is often hard to define, yet when done well, we as the audience can see it, feel it, touch it. Host Pamela Muldoon has guest Josh Miles, Founder of Miles Design and author of Bold Brand: The New Rules For Differentiating, Branding and Marketing Your Professional Services Firm on this episode of Content Marketing 360 Radio Show. Josh will share why building a bold brand now is more important than ever before. With every industry a commodity, defining what makes your service business stand out from the crowd can have a big bottom line effect. Learn why being clear as to who aren’t is just as important, perhaps even more important, than defining who you are…and it’s easier than you may think! You have a Brand Essence that makes what you do and who you are special. Tune into this show and get started on building your Bold Brand today! Learn more about Josh’s book published through CMI Books, the publishing arm of Content Marketing Institute. Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
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