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Content Marketing 360: Develop A Message Architecture

  • Broadcast in Marketing
Next Stage Media Group

Next Stage Media Group


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Your organization has a lot of great content to share.  All areas of your company can participate in the content marketing process.  But creating a cohesive message and getting all departments on board is one of your greatest challenges.  As with all challenges, comes opportunity.  Join host Pamela Muldoon for this episode of Content Marketing 360 Radio Show , as she talks with Brand & Content Strategist, Margo Bloomstein, Appropriate, Inc. Margot will share the importance of developing a Message Architecture.  She will discuss what it means to create a cohesive message that all departments can and need to support as part of an overall content plan.  Getting this message documented and ensuring all areas are on board is vital to moving forward with the various content strategies your company will implement.  From the C-Suite to Marketing, Human Resources to Customer Service and all other departments in between, pulling together and rallying around your Message Architecture can lead to greater success with your content marketing plan.  Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.