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Every company, business or organization can do content marketing. Content is what levels the playing field and allows anyone, regardless of size or budget, to share information that buyers are searching for on the web. This episode of Content Marketing 360 Radio Show, has host Pamela Muldoon talking with Marcus Sheridan, aka The Sales Lion. Marcus knows what it means to bring a no excuses approach to online and inbound marketing. As a small business owner in West Virginia, he took on the marketing for his pool and spa business from no web presence to being the “go-to” resource in their industry. And all of this is due to creating content that his audience was seeking, answering the questions they had and educating future customers along the way. Marcus is a real-life, small business success story that proves consistent content with a large dose of authentic voice can bring about amazing business results! If you, your company or your clients are struggling with why to implement content as part of their marketing, then listen in to hear Marcus’ story~you’ll be glad you did! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.