The new world order for marketing requires a new way of thinking; a new way of re-organizing your business. The industrial business model thrived on creating silos of departments where each one had a job junction that was somewhat separate from the others. Content Marketing requires these silos to be torn down. Collaboration is key and cross pollination of ideas is crucial. That is, if you want to succeed with content for your business. Host Pamela Muldoon, Content Marketing 360 Radio Show, is joined by guest Scott Abel, The Content Wrangler, an internationally-recognized content marketing strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information. And this means tearing down the silos. Scott shares why this is so vital to a company’s content marketing success; why every department: Marketing, Business Development, HR, Customer Service, all need to work together to build a consistent message to drive business in this new age of marketing. It’s not just innovative, it’s mandatory if you want your business to be a leader in your industry. Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
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