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Visit our new site: http://BrummetMedia.ca or visit our blog: www.consciousdiscussions.blogspot.com. Birthing the Elephant, a guide offering 22 business start-up strategies – and she is the author of four other how-to guides.. One of the best things about our topic today is that perhaps it will help someone out there who has a genuinely conscious, proactive service or product that could make a difference in the world – who may be facing insurmountable odds in getting this idea to see the light of day, and from there – developing name recognition and a loyal clientele. Each of these requires a plan of action and we have the pleasure of having an expert to offer advice in this regard. Karin’s site is: birthingtheelephant.com