Conscious Marketing

Our guest today: Mr Shel Horowitz – this man has long-been an advocate for green and ethical business, and is well known for his guerrilla marketing techniques. Shel also founded the Business Ethics Pledge, is the former host of Principled Profit radio, and founder of the Down to Business E-zine, as well as author of quite a number of published books. ...One that our audience might want to check out right away is the e-book, Painless Green: www.PainlessGreen.com His passion for the environment and his willingness to be proactive started early – at age 15 he was involved in a opposition group for a nuclear power plant proposal. Five of his eight books have won awards and/or been republished in other countries, including the most recent one co-written with Jay Conrad Levinson: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Join us for this fascinating discussion, and while listening browse the guest’s sites: www.FrugalMarketing.com www.GuerrillaMarketingGoesGreen.com …& the host’s site: www.brummet.ca