Trey Pennington  

Tom is well known throughout the branding world for his books, most recently, A Clear Eye for Branding and A Little Less Conversation. When he writes or speaks he gets to the heart of effective marketing—creating emotional, satisfying experience FOR others. He's put into words my own philosophy of marketing: "Marketing is not about helping salespeople sell, and it's not about helping customers buy. It's about helping customers feel and achieve. It's about supporting and guiding. Spend your time helping your customers meaningful connections around their passions." Tom on Twitter Tom's blog Tom's books on Amazon An interview with Tom done by Chris Wilson of the Marketing Fresh Peel.

Ann Handley is the Chief Content Officer of MarketingProfs and Author of Annarchy. From her vantage point, she sees all the trash, tripe, and trinkets of social media. Her fingers are on the pulse of effective marketing—the best and the brightest minds in marketing share their good stuff with MarketingProfs and Ann sees it all. Tune in to hear more about the rich marketing resources MarketingProfs provides (much is free) and share in Ann's insight and experience. If you have a question you'd like for Ann to address during the show, feel free to email it to news@socialmediaprofessor.com.

Quick—how many of you are following GM on Twitter? Chrysler? How about one of the in-touch intimate car brands—are you following BMW? Every time I make a presentation about marketing with social media, I ask the same questions. The results are the same wherever I go: NO ONE follows GM or Chrysler. I used to be able to say no one follows BMW until I gave a presentation with three BMW PR pros in attendance. (Two of them were following BMW, by the way.)

However, when I ask, "How many of you are following Ford on Twitter, nearly everyone raises their hand." They also say in unison, "Scott."

Ford has established a strong presence on Twitter because they're supporting a real person—Scott Monty. We all know Scott works for Ford. Still, we feel a special connection with Ford because Scott makes us feel like we're friends.

Tune in to hear how Scott's staying real while "doing social media" for a huge company. (Political wannabes, please listen to Scott's message. YOU need it and WE need you to get it!)

Melissa Galt circles the globe helping clients create success. She's also been through the circle of vision, pursuit of dreams, success, emptiness, and back again. With a fascinating personal history and real-life business re-invention success, Melissa brings a fresh, passionate perspective to more than just social media—she'll help you find a new outlook on your own future. Visit her website to see how she's "monetizing" her online life and read her blog to share in her life's adventure.