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CONNECT! Becoming a Change Agent

  • Broadcast in Business



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People don't buy products or services. They buy change.

As a professional seller, your job is to inspire buyers by showing them the benefits of change. To do that, you need to become an agent of change.

Join our guest, Richard Farrell, President of Tangent Knowledge Systems and author of the book "Selling Has Nothing To Do with Selling." Farrell is a popular speaker and can help you understand:

  • How to find our if a customer has a compelling reason to change.
  • How to differentiate yourself by how you sell, not what you sell.
  • How to help your customer gain insight on their challenges that they can't get anywhere else.
  • How the motivation to change is more important than the solution you offer.

You can send your questions for Farrell in before the show by e-mailing your sales coach and host Deb Calvert at deb.calvert@peoplefirstps.com or you can call in live during the broadcast to 1-347-202-0896. 

CONNECT! Online Radio is where you can cut out continuances, put an ending to pending and stop stalling out. CONNECT! is brought to you by People First Productivity Solutions.