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Ask 10 different people and you'll get 10 different answers to the question "what is value-based selling?"
In this broadcast, we'll break it down. Our special guest, Ty Curry, will report on research done by the Aberdeen Group with over 200 companies to identify the impact of value-based selling.
Ty Curry is a Regional Managing Principal for ZS Associates. Ty has advised more than 50 companies from the Fortune 100 to small technology start-ups on go-to-market strategy and sales force effectiveness. Ty has specialized expertise in sales force design, resource optimization and incentive compensation, and he focuses on helping clients improve sales productivity from strategy to execution. His experience spans a wide range of industries, including high tech, media and publishing, consumer goods, and healthcare.
ZS Associates is a global leader in sales and marketing consulting, outsourcing, technology and software. For almost 30 years, ZS has helped companies across a range of industries get the most out of their sales and marketing organizations. From 20 offices around the world, ZS experts use analytics and deep expertise to help companies make smart decisions quickly and cost effectively. Join us to ignite your selling power in just an hour by learning more about value-based selling.
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