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Understand Gen Y challenges, and behaviors.
CHRISTIANNE CRUZ, Account Executive, Gen Y
Christianne is a competitive and energetic young professional in the advertising/media industry. Currently an account executive at Metro News Canada, Christianne specializes in integrated media advertising for the Non-profit Sector and Pharmaceutical Industry. Christianne has worked in print, digital, and promotional marketing and has served clients like Coca-Cola, Bristol-Myers Squibb, Telus, Merck Frosst Canada, Canadian Tire Jumpstart Charities and Rethink Breast Cancer.
She began working in the television industry at the age of 10, which provided a strong foundation of discipline and creativity. Christianne attended Canada's oldest and most prestigious all-girls school, The Bishop Strachan School, which she led as Head Girl in her final year. She has received numerous awards for arts and culture but is most proud of a young philanthropist’s award for providing over 400 hours of community service. Christianne graduated at Queen’s University with a Bachelor of Arts, specializing in Drama. She is very proud to have contributed in, “It’s all about ME!” and hopes present and future generations can learn to shed that sense of entitlement, gain respect and strive for excellence, always.
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