How to Choose the Best E2.0 Tool for the Task. Guest- Bill Ives

Are you tweeting when you could be microblogging? Emailing when wiki-ing makes more sense? With so many choices out there, it’s tempting to pick one social media tool and use it all the time. Don’t do it, says Bill Ives. You get better results if you choose a method based on the outcome you want. In today’s show, Bill talks about how the medium you choose for your message—words versus pictures, for example—influences the way people process information, draw conclusions and solve problems. He shares specific examples of how to use wikis, blogs and microblogs to get work done faster and better. Bill, who has a Ph.D. in educational psychology, researched the effects of media on cognition at Harvard University. He has 25 years of experience as a consultant focused on business applications for emerging technologies. Bill writes for FastForward, The AppGap, and his own blog, Portals and KM. You can also reach him via http://twitter.com/BillIves.