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When Eddie was 20 years old, she suffered from the devastating effects of severe hair loss due to over processing her hair and an allergic reaction to a toxic chemical in a product. After many years of undergoing treatments to grow her hair back and purchasing every product that claimed it would do the same, Eddie decided to do the research and create her own product line. In 2007, Sweet Nature by Eddie was born.
Eddie's mission is to provide an alternative to the hair care products that contain toxic ingredients, by enriching her products with nutrient rich ingredients. She is also on a mission to educate women through consultations, counseling, seminars and workshops, empowering them to make better decisions for the mind, body and HAIR!
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