Sustainable Innovation: 10 Rules for Corporate Survival

Robert Brands, Innovation Coach and author of Robert's Rules of Innovation (Wiley, March 2010) http://www.robertsrulesofinnovation.com/ joins Dee McCrorey for a "down from the rafters" discussion on sustainable innovation. Robert will share ten critical rules that corporate leaders and business professionals must apply now if they expect to fast track their way to success post Great Recession. Creating and sustaining innovation takes guts. Although not for the faint of heart, it is do-able if you're willing to toss out the old and make room for ten new rules that matter now.