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What the Heck Is Innovation?

  • Broadcast in Business
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Coach for Innovation

Coach for Innovation


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Companies claim it. Consumers crave it. Governments want to harness it. What is it? Why it's innovation! What exactly is innovation and how do you know the real thing from marketing hype? My guest, Walter Derzko, is a Toronto-based futurist, business development consultant, and instructor at the University of Toronto where he offers an Innovation and Entrepreneurship Certificate. Join us for a spirited discussion on the "look and feel" of innovation.