Linda Frankenbach is the founder and CEO of Life 180 Inc., a health media company which through its websites fitsmi.com and fitsmiForMoms.com and online coaching services offers support, community and behavior modification tools to teen girls struggling with their weight as well as guidance for their moms. Linda has an impressive track record in the creation of pioneering media brands. She was instrumental in the creation and launch of several major cable networks including HBO, Cinemax, Comedy Central and Court TV. In the 90's she created Parentime.com, one of the earliest internet parenting services, co-owned by Time Warner Cable, Proctor & Gamble and Parenting Magazine. fitsmi.com was born of Linda's personal interest in the childhood obesity epidemic and her recognition of a strong need in the marketplace for more help for overweight kids. Linda and her team also wanted to address the need to educate mothers to be effective partners and champions in their daughters' struggles to be healthy. To do so they created a free site for moms: fitsmiforMoms.com. Throughout her adolescence, Linda and her mother together battled with Linda's weight problems. Linda knew that her mother was desperate to help her but lacked the knowledge and tools. Linda successfully overcame her weight problem with the help of a neighbor who was able to adapt an adult weight loss program to her particular needs as a developing adolescent. But she always believed her mother should have been more able to help .To enhance the help provided for moms in fitsmiForMoms.com, Life180 will introduce online group coaching for moms in 2013.
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