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General Manager Annie Xu of Alibaba.com Americas

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Annie Xu is the General Manager of Alibaba.com Americas, responsible for the operation of the Americas office located in Santa Clara, California. Xu joined Alibaba.com Americas in 2000 and has been a leading force in its direction since day one.  

Xu manages a dedicated team of marketing and business development professionals as well as a product development division and customer care program. In 2008, Xu developed a U.S. research and development team to build the next generation of search and advertising platforms for use in all aspects of Alibaba.com.

Prior to joining Alibaba.com, Xu spent four years as the head of sales and marketing at Kubota Electronics where she led the company’s strategic branding, global and regional marketing and online and offline sales.

Xu is a native of Shanghai, China and received a Bachelor of Science in Economics from the University of California, Berkeley.

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