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Collette Liantonio launched Concepts TV in 1983. With an MA in directing from New York University, Collette also attended Harvard University’s Owner/President Program. Collette is a licensed speech and dramatic arts coach and experienced in all aspects of public speaking and directing. Many of her Direct Response Commercials and Infomercials have become advertising legends, such as Ambervision Sunglasses, Topsy Tail, The Abdominizer, Contour Pillow and The George Foreman Grill. Concepts TV won over 70 awards for hits like Go Duster, Better Pasta Pot and Finishing Touch. Our Direct Response clients include WD-40, Bissell, QVC, Novartis, Time Warner, Salton, and Conair.
Collette has been recognized as “One of the 25 Most Influential People in DRTV,” and has served on the Electronic Retailing Association’s Board of Directors and Backchannel Advisory board. Collette also co-founded the Broadcast Council of the Direct Marketing Association, and is a member of the Women Presidents’ Organization, The Woman’s Business Enterprise National Council (WBENC) and the Woman-Owned Business Enterprise for New York City (WBE).
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