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Deb Palacio of WebUndies.com

  • Broadcast in Business
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For Deb Palacio, starting WebUndies.com in 1999 was all about the opportunity to do something few were doing: build a company and still be a full-time mom. It was because of her graduate semester abroad in Paris that she realized that if she could survive and thrive on her own in a foreign country, she could easily figure out how to start and run a business.

Deb was expecting her first child and working long hours as a department manager at Nordstrom when she realized the Internet offered opportunities to sell products without having a physical storefront. Inspired by a mall kiosk selling novelty boxer shorts, Deb decided to sell kitschy, fun boxers online.

The WebUndies’ tagline: “It’s not just underwear, it’s fun to wear!” captures the spirit and philosophy of Deb’s business.  She offers fun underwear and loungewear for the whole family while maintaining a work environment that supports employees’ family life and community involvement.

Today, WebUndies.com is a $1.5 million business – and growing. The company offers over 2,000 styles of boxers, briefs, pajamas and t-shirts with popular characters such as Superman, SpongeBob Squarepants and Hello Kitty as top sellers.

Deb received her MBA in International Business from Pace University in 1996. She has a BA in French from Rutgers University and was graduated from Union Catholic High School, Scotch Plains, NJ, where she now volunteers for the committee for marketing and retention. http://www.WebUndies.com