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Don't just think outside the box, smash them and resurrect monuments is Felecia Hatcher’s message to students and young adults. She has dedicated her life to motivating young people to look past their circumstances and get creative! As a “C” student in high school Hatcher beat the odds and won over $100,000 in scholarships to attend college. She started her first business called Urban Excellence at the age of 19, when her mother motivated her to start a college coaching business to help other high school students and their parents ease the stress of getting into college and finding scholarships. Using her knowledge and knack for personal marketability Hatcher traveled around the country conducting workshops and building successful college prep programs for companies like the YMCA, Texas A&M,TED, and the Urban League. In 2005 she brushed off her entrepreneurial bug and spent the next few years traveling around the country spearheading successful experiential marketing campaigns for Fortune 500 companies like Nintendo, Sony, Wells Fargo, State Farm, and the WNBA. The company's mission is to bring a new hip twist to childhood ice cream trucks while carrying exciting flavors, playing cool music, and fusing fashion, art, and social awareness with ice cream. The bright colored Scion XB ice cream trucks and carts have a smaller carbon foot print then most junkie ice cream trucks crawling around, and they donate a portion of each popsicle sold to charity. Felecia has plans of taking her company global and currently spends her free time working with NFTE (National Foundation for Teaching Entrepreneurship) consulting start up’s and has a new book,“The C-Student’s Guide to Scholarships which was launched in January 2011.