Karen Sperling on Women Entrepreneurs - The Secrets of Success

Karen Sperling, "Chief Conversation Officer" and a skilled PR professional, brings her experience and expertise with packaged goods and services to fruition in a changing consumer marketplace. She has launched and positioned a succession of new products and services throughout her career including the introduction of the BMW X3 Sport Activity Vehicle and the MINI Cooper Convertible. Her introduction of Mattus's Lowfat Ice Cream by Haagen Dazs inventor Reuben Mattus garnered a "Best New Product of the Year" by Time Magazine, and a strategically placed flying trapeze in lower Manhattan complete with flying lessons for busy Wall Street execs, was seen around the world and helped build the reputation and clientele of an adult sports camp company. She approaches each account with a fresh perspective and looks for the human element and the end benefit to the customer to develop compelling news stories that resonate with specific target audiences. A self-professed "news junkie," Karen has introduced new trends on behalf of clients that range from automotive detailing to firewalking, and never tires of finding opportunities to fit her clients into breaking news. Other clients have included Robert Kiyosaki, bestselling author of Rich Dad Poor Dad, Beth Israel Medical Center, BMW of North America, Pirelli Tires, Pam Cooking Spray, Chef Boyardee, and celebrity chef, author and restaurateur Lidia Bastianich. www.sperlingreene.com