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Model Melissa Cassera spent much of her life appearing in local print and television ad campaigns. Now she’s focused solely on achieving that same exposure for her clients. Melissa is the owner and operator of Cassera Communications, a publicity and marketing firm. Her firm helps small business entrepreneurs become successful on a local or national level through personal branding. Melissa’s services blend traditional marketing and publicity strategies with ‘new media’ such as blogging, social networking and article marketing. These elements combined with showcasing a client’s talent and charisma help create a winning personal brand. As a former model and actress, Melissa also offers insider knowledge for coordinating commercial campaigns, securing photographers and models, and providing appearance and media coaching to clients. Clients that prefer to stay behind the scenes can also hire her to serve as their spokesperson. Melissa provides free marketing advice through her popular blog http://casseracommunications.wordpress.com and in various online forums.