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Coaches' Corner with guest Peter Shankman

  Broadcast in Social Networking

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[Thihs show was broadcast live during Hurricane Sandy, with Peter living in Times Square, on the borderline of the power outage.  A true man of his word, he did the show.]

Tonight I chat with the amazing PR and social media maven Peter Shankman (@petershankman), who simply has the Midas touch: a little Facebook group he started called "Help A Reporter Out" - better known as HARO -- in barely a year became a huge company that he sold for a substantial sum, and then became named Vice President. When Peter tweets, people pay attention, as Morton Steaks did when Peter jokingly tweeted a wish for Morton's to greet him at the airport with a steak... and they did!  A little bio:

Peter Shankman blames ADHD for most of his success. A serial entrepreneur, Peter is best known for founding Help A Reporter Out (HARO), the social media website that redefined how journalism and PR works by connecting millions of sources with hundreds of thousands of journalists around the world each day, for free. HARO was acquired by Vocus in 2010. Peter sits on the advisory board of NASA, is an Entrepreneur-in-Residence at Dell, and is a successful angel investor with multiple start-up companies in his portfolio. 2011 marked his entry into Hollywood, when he became Executive Producer on Right Next Door, a new film premiering soon. When he's not spending 90% of his time running through airports to catch a connecting flight, Peter is based in Times Square, New York.

Learn more about Peter at www.petershankman.com and follow him on Twitter @petershankman.

Buy Peter's new book, "Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In" on Amazon:
http://www.amazon.com/Nice-Companies-Finish-First-Over/dp/0230341896

Tags:
Peter Shankman
HARO
social media
Hurricane Sandy
Public relations
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