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Interview with Mary Ellen Merigan, The Profit Meister

  Broadcast in Marketing

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Mary Ellen Merrigan has always been inspired to excellence. Small wonder. As the oldest of seven, she’s been in a position of leadership for most of her life. Throughout her career, Mary Ellen has added to her own experiences creating a foundation of interactions from which she draws today. For one thing, Mary Ellen knows how it is to build an entire support system from the ground up; she’s done it five times in five different states. Early on she discovered the wisdom of basics: establish credibility by doing what you say you will do. Sound simple? It is. From day one, she has concentrated on delivering the basics in an excellent fashion. In the competitive radio industry, for example, she focused on advertiser results and how to get them, rather than on ratings. As a consultant/trainer in the non-profit world, she wrote and presented materials that saved small business owners time and money. One client writes that Mary Ellen’s mantra is to under-promise, over-deliver. Today Mary Ellen uses these basic examples to create loyalty programs that help firms communicate with their customers. Her analysis and recommendations are centered in realism and practicality and customized for each client. http://www.profitmeister.com/
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marketing
profits
sales
motivation
public relationsh
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