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BrainLady "7 Motivational Drivers to get People to do Stuff"

  Broadcast in Business

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Susan Weinschenk’s clients call her “the brain lady” because she applies neuroscience research to understand, and explain how people think and behave. She has a Ph.D. in psychology, and over 30 years experience as a consultant, teacher, and speaker.Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? Susan writes a popular blog at her website and the Brain Wise blog for Psychology Today.
How to get people to do stuff
whole brain
understanding what motivates