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Cluetrain Manifesto

Revisiting The Cluetrain Manifestio-


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Ten years ago, four authors came together to start a new conversation about marketing. The result was a book called The Cluetrain Manifesto and with it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. Looking back over the past ten years we have learned a lot about what happens when mass markets adopt collaborative online communities and it is time to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer. What have we learned? What was right and wrong? What was left out that we should have been thinking about? What should we be thinking about for the next ten years?

On-Demand Episodes

John C. Havens of BlogTalkRadio interviews John Blossom, President of Shore Communications and Steve Lewis of www.bubkes.org.

John C. Havens of BlogTalkRadio interviews Doc Searls, Fellow at the Harvard Law School (Berkman Center for Internet & Society) and co-author of, The Cluetrain Manifesto and Howard Greenstein, President of The Harbrooke Group.

John C. Havens of BlogTalkRadio interviews Jake McKee, Relationship Advisor with Antseyeview.com.