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CUTV News Radio spotlights Toni Newman of The Innovation Advantage

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Kirkland, Quebec – There’s a difference between customer service and customer experience. When a customer’s experience exceeds their expectations, they become excited about doing business with you.

We can do things better or we can do things different, but better isn’t good enough anymore. Better keeps you in the game; different gets you ahead of the game. If you can create an innovative customer experience, you will attract more customers. The more customers you can engage, the more stories they will tell. They become your built-in marketing force.

Toni Newman is a five time award-winning business owner and the founder of The Innovation Advantage, where she specializes in helping businesses turn innovative customer experiences into a competitive advantage.

“I’ve spent the last 10 years creating a body of knowledge around innovation and customer experience. That’s where we believe the competitive advantage is today,” says Toni. “You can innovate products, processes, but your competition can copy you five minutes later. The competitive advantage is how you create innovative customer experiences that people will share, talk about and remember, so you can grow your business.”

What do the things we consider innovative have in common? According to Toni, an innovative customer experience is surprising, strategic, seductive, sustainable and simple. These 5’s represent the Innovation Advantage’s core philosophy; it’s not only their formula for success but the means by which you can evaluate if what you’re doing is innovative before you invest capital into it.

“One of the key things I talk about is being outrageously courageous. Dare to be different,” says Toni.

For more information on The Innovation Advantage, visit http://www.toninewman.com

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