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Part 2: Close-Up w/ Jessica Dewell, founder of Red Direction

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Be real. Be transparent. Know how to find the people you want to talk to. These are key elements in forging lasting relationships. In the competitive and ever-evolving online business world, you must understand your audience and communicate effectively to meet their needs.

Strategic marketing consultant and founder of Red Direction, Jessica Dewell has cultivated an extensive knowledge of online marketing strategy since 1997. “Across industries, every opportunity brings me back to customer-driven strategies connecting businesses with their target market segments,” says Dewell.

Dewell utilizes her background in web design, marketing and public relations to assist businesses with social media and internet communication strategies, truly bridging the gap between a company’s message and its effective delivery to the audience.

At www.reddirection.com, Dewell shares her extensive knowledge of marketing strategy. The dedicated staff at Red Direction will help to find your audience, show how to engage them in conversation and increase opportunity.

In 2013, Dewell wrote two essential marketing communication eBooks for small business owners. Sign up on Red Direction to read Communication Strategy Bullsye! Effectively Targeting Your “Character” Customer today. The second text, Conversational Stand Outs: Marketing Communication Strategies to Energize Two-Way Dialogues with Your Target Audience will become available in June (also on Red Direction).

For more information visit www.reddirection.com.

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