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Lisle, IL – Business networking is both trivialized and praised. Widely considered the most proactive way to generate future business, there are also a number of misconceptions about networking that prevent people from truly maximizing their success.
A recognized authority in the field of public relations, Lillian Bjorseth is the founder of Duoforce Enterprises, Inc., a networking skills company offering keynote speaking, training workshops and coaching. Bjorseth helps her clients build a new kind of wealth – social capital – by improving their face-to-face networking skills.
“One of my missions is to share with people what networking really is and how to become professional at it,” says Bjorseth. “It’s not just schmoozing, it’s about developing relationships, and these are skills that can be taught.”
According to Bjorseth, we network for four reasons: advice, information, recommendations or referrals and support. Establishing trust is the number one way to start a successful business relationship. Ultimately, that’s the currency we’re all trading: our confidence in each other.
“If you think just attending networking events is networking, you could be fishing for trout in a catfish pond,” says Bjorseth. “You need to network strategically and systematically. You need a written relationship building plan that works with who you are, what you do: that’s your verbal business card.”
Bjorseth’s unique combination of corporate and entrepreneurial experience along with her dynamic, immersive and interactive programs has established Duoforce Enterprises among the leading business networking firms in the greater Chicago area.
“My goal in everything I do is to inspire others to reach their zenith,” says Bjorseth.
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