http://www.blogtalkradio.com/cliqologycliqology is a source of information and commentary specifically dedicated to how professionals across the entire marketing spectrum can take full advantage of the Social Revolution that is happening on the web today.enCopyright Scott Hoffman (C/O Blogtalkradio)Sat, 15 Jun 2019 01:30:00 GMTWed, 17 Mar 2010 18:00:00 GMTInternetBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/2703395b-fbf7-49c4-9bfc-93fc00177d3cbtr_cliqology_logo_300x300.jpghttp://www.blogtalkradio.com/cliqologycliqology is a source of information and commentary specifically dedicated to how professionals across the entire marketing spectrum can take full advantage of the Social Revolution that is happening on the web today.feeds@blogtalkradio.comBlogTalkRadio.cominternet,social media,cliqology,real time web,marketing,scott hoffman,twitter,advertising,real time search,ad agencycliqologynocliqology is a source of information and commentary specifically dedicated to how professionals across the entire marketing spectrum can take full advantage ofepisodichttp://www.blogtalkradio.com/cliqology/2010/03/17/social-media-marketing-for-dummiesInternethttp://www.blogtalkradio.com/cliqology/2010/03/17/social-media-marketing-for-dummies/#commentshttp://www.blogtalkradio.com/cliqology/2010/03/17/social-media-marketing-for-dummiesWed, 17 Mar 2010 18:00:00 GMTSocial Media Marketing For DummiesNowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business. Join us as we speak with Shiv Singh, VP & Global Social Media Lead at Razorfish & Author of “Social Media Marketing for Dummies” to learn more about how he sees the world of Social Media. 01:00:00cliqologynoSocial Media,Shiv Singh,Razorfish,Social Media for Dummies,FacebookNowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! Withttp://www.blogtalkradio.com/cliqology/2010/02/18/social-media-for-ad-agenciesInternethttp://www.blogtalkradio.com/cliqology/2010/02/18/social-media-for-ad-agencies/#commentshttp://www.blogtalkradio.com/cliqology/2010/02/18/social-media-for-ad-agenciesThu, 18 Feb 2010 15:00:00 GMTSocial Media for Ad AgenciesWhy are brand marketers uncomfortable with Social Media? Ad Agency IMC2 has made an investment in social media to generate results that would help a brand marketer say, “I can see the possibilities of this” versus “Well, I’m not Coke.” The path towards effective social media practices and plans will go against the immediate, campaign-centric business model of agencies and brands. How will all this play out and what will be the effect on Campaigns, Clients, Agencies and the work that they do? Join us as we speak with Chris Mycek, SVP Marketing & Development for IMC201:00:00cliqologynoSocial Media,Ad Agency,Advertising,Marketing,IMC2Why are brand marketers uncomfortable with Social Media? Ad Agency IMC2 has made an investment in social media to generate results that would help a brand markehttp://www.blogtalkradio.com/cliqology/2010/01/28/interview-mark-langsfeld-ceo-listenlogicInternethttp://www.blogtalkradio.com/cliqology/2010/01/28/interview-mark-langsfeld-ceo-listenlogic/#commentshttp://www.blogtalkradio.com/cliqology/2010/01/28/interview-mark-langsfeld-ceo-listenlogicThu, 28 Jan 2010 16:00:00 GMTInterview: Mark Langsfeld, CEO ListenLogicA wise old owl sat on an oak; The more he saw the less he spoke; The less he spoke the more he heard; Why aren't we like that wise old bird? By definition, Social Media encompasses the behavior of people talking with one another. And as Bill Cosby used to say, “consumers say the darnedest things.” But in order to hear what consumers are saying, companies have to start listening. Listening from a marketing perspective, but also from legal, human resources, customer support, and many other perspectives. Join us as we speak with Mark Langsfeld, CEO and Founder of ListenLogic. ListenLogic is one of the few companies at the bleeding edge of making listening to you’re your constituencies more efficient and actionable. 01:00:00cliqologynoListenLogic,Mark Langsfeld,Social Media,Listening,Scott HoffmanA wise old owl sat on an oak; The more he saw the less he spoke; The less he spoke the more he heard; Why aren't we like that wise old bird? By definition, Shttp://www.blogtalkradio.com/cliqology/2010/01/20/using-virtual-goods-for-marketingInternethttp://www.blogtalkradio.com/cliqology/2010/01/20/using-virtual-goods-for-marketing/#commentshttp://www.blogtalkradio.com/cliqology/2010/01/20/using-virtual-goods-for-marketingWed, 20 Jan 2010 22:00:00 GMTUsing Virtual Goods for MarketingMore and more brands are using branded-virtual gifts to extend their reach and bring the brand experience into social networks in a way that consumers find fun and engaging. Virtual goods are non-physical objects that are purchased for use in online communities or online games. They have no intrinsic value and, by definition, are intangible. Virtual goods include such things as digital gifts and digital clothing for avatars. Join us as we speak with Paul Martecchini of Adnectar and learn more about virtual goods, understanding the psychology from a users perspective and from a marketers perspective.01:00:00cliqologynoadnectar,cliqology,virtual goods,virtual gifts,marketingMore and more brands are using branded-virtual gifts to extend their reach and bring the brand experience into social networks in a way that consumers find funhttp://www.blogtalkradio.com/cliqology/2009/12/18/online-content-disocveryInternethttp://www.blogtalkradio.com/cliqology/2009/12/18/online-content-disocvery/#commentshttp://www.blogtalkradio.com/cliqology/2009/12/18/online-content-disocveryFri, 18 Dec 2009 17:00:00 GMTOnline Content DisocveryContent aggregations platform that finds, filters and publishes the best news, blogs, photos, videos and social media about any topic. We use a combination of technology and human experts to find the hottest, freshest, most relevant content on the web about the things that you REALLY care about. Join us as we speak with Lowell Goss CEO and Founder of Loud3r. Lowell is a Strategic Product Development and User Experience leader with 10+ years of award-winning, hands-on experience in product strategy, concept development and design. 01:00:00cliqologynoDiscovery,Social Media,Loud3r,Cliqology,Lowell GossContent aggregations platform that finds, filters and publishes the best news, blogs, photos, videos and social media about any topic. We use a combination of thttp://www.blogtalkradio.com/cliqology/2009/12/15/will-curation-of-online-content-be-the-key-to-the-Internethttp://www.blogtalkradio.com/cliqology/2009/12/15/will-curation-of-online-content-be-the-key-to-the-/#commentshttp://www.blogtalkradio.com/cliqology/2009/12/15/will-curation-of-online-content-be-the-key-to-the-Tue, 15 Dec 2009 14:00:00 GMTWill curation of online content be the key to the future? Will curation of online content be the key to the future? - special guest Greg Galant, CEO Sawhorse Media There is a trend evolving at media companies both big and small that promises to have a remarkably positive impact on what you read, watch, and share on the web: Curation. Separating the wheat from the chaff, assigning editorial weight, and -- most importantly - giving folks who don't want to spend their lives looking for an editorial needle in a haystack a high-quality collection of content that is contextual and coherent. It's what we always expected from our media, and now they've got the tools to do it better. 01:00:00cliqologynoCurate,Online Content,Sawhorse Media,Social Media,TwitterWill curation of online content be the key to the future? - special guest Greg Galant, CEO Sawhorse Media There is a trend evolving at media companies bohttp://www.blogtalkradio.com/cliqology/2009/12/14/who-should-own-social-media-the-pr-team-or-the-ad-teamInternethttp://www.blogtalkradio.com/cliqology/2009/12/14/who-should-own-social-media-the-pr-team-or-the-ad-team/#commentshttp://www.blogtalkradio.com/cliqology/2009/12/14/who-should-own-social-media-the-pr-team-or-the-ad-teamMon, 14 Dec 2009 21:00:00 GMTWho should own Social Media, the PR team or the Ad Team? Who should own Social Media, the PR team or the Ad Team? - Special guest Colin Crook, Voce Communications How can we corporate marketers distinguish between PR and Advertising, since Social Media has created such a mash-up of our thinking? Smart brands are coming to understand that Social Media is an ongoing behavior change that pays homage to grassroots communications: it’s a mix of monitoring, communications, customer support and evangelism. Consumer evangelists can provide a bulwark against criticism and better yet, can gin up a wave of goodwill for new products and services. With a traditional offline advertising campaign, the client hires an agency to run a specific campaign for a specific period of time. Most of the work is done upfront and once the budget is used up the campaign typically ends. But Social media seems to work differently. Customers expect to have a relationship with brands and the one-way conversation of advertising doesn’t appear to satiated that need. But honest conversations are labor intensive, and require lots of work. So who is better suited? 01:00:00cliqologynoSocial Media,PR,Marketing,Advertising,Voce CommunicationsWho should own Social Media, the PR team or the Ad Team? - Special guest Colin Crook, Voce Communications How can we corporate marketers distinguish betwhttp://www.blogtalkradio.com/cliqology/2009/12/08/starting-a-online-business-that-solves-your-own-prInternethttp://www.blogtalkradio.com/cliqology/2009/12/08/starting-a-online-business-that-solves-your-own-pr/#commentshttp://www.blogtalkradio.com/cliqology/2009/12/08/starting-a-online-business-that-solves-your-own-prTue, 08 Dec 2009 19:00:00 GMTStarting a online business that solves your own problemStarting a online business that solves your own problem - special guests Black Tonic. Sometimes the biggest experts in the field are you. When you see a challenge that is in front of your business, you may have a unique approach to solving it. That solution, if executed properly could be the basis for an entirely new business. Join us, as discover how Phileppe Blanc and David Price, founders of Black Tonic, identified unique challenges in their core business and created a new web business to address those challenges.01:00:00cliqologynoStarting a Business,Entrapuneur,Social Media,Real Time Web,CliqologyStarting a online business that solves your own problem - special guests Black Tonic. Sometimes the biggest experts in the field are you. When you see a challenhttp://www.blogtalkradio.com/cliqology/2009/12/07/can-you-use-social-media-to-spread-ideas-and-thougInternethttp://www.blogtalkradio.com/cliqology/2009/12/07/can-you-use-social-media-to-spread-ideas-and-thoug/#commentshttp://www.blogtalkradio.com/cliqology/2009/12/07/can-you-use-social-media-to-spread-ideas-and-thougMon, 07 Dec 2009 21:00:00 GMTCan you use social media to spread ideas and thought leadership?Can you use social media to spread ideas and thought leadership? - special guest David Gillespie, Author of “Digital Strangelove” & Account Director at Maclaren McCann Many people equate Social Media with the sharing of funny video with cute puppies, or sharing pictures of family members. But the truth is that there is a growing phenomenon of sharing ideas and concepts through social media. This idea exchange is beginning to give us a glimpse of what the true power of Social Media is, and what the future holds in store. Join us as we speak with David Gillespie, a musician and an advertising industry professional who penned the presentation “Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)” which has 30,000+ views on slideshare and caught the attention of Fred Wilson, Henry Blodget, and CNET.01:00:00cliqologynoDigital Stragelove,Social Media,Thought Leadership,Cliqology,Scott HoffmanCan you use social media to spread ideas and thought leadership? - special guest David Gillespie, Author of “Digital Strangelove” & Account Director at Maclarenhttp://www.blogtalkradio.com/cliqology/2009/12/03/the-real-time-web-a-view-from-the-trenchesInternethttp://www.blogtalkradio.com/cliqology/2009/12/03/the-real-time-web-a-view-from-the-trenches/#commentshttp://www.blogtalkradio.com/cliqology/2009/12/03/the-real-time-web-a-view-from-the-trenchesThu, 03 Dec 2009 20:30:00 GMTThe Real Time Web: A view from the trenchesThe Real Time Web: A view from the trenches - special guest Tony Haile, bit.ly, chartbeat, and twitterfeed. Betaworks' own Tony Haile joins us on the podcast. Tony is currently working on cutting edge real-time projects like Chartbeat, Twitterfeed, and the leading URL shortening service Bit.ly Listen as we get a view from Tony who is at one of epicenters of web development for the Real Time Web. Twitterfeed is a service that will auto-update your Twitter or Ping.fm, identi.ca, custom laconica installations, and via HelloTxt or Ping.fm, with your blog entries or any other type of RSS feeds you might have like YouTube, Flickr, Last.fm, or a new product feed. Chartbeat is the "heartbeat of your website" offering a real-time dashboard that shows how many people are on your site at any given moment, where they are, where they’re coming from, and what they’re doing. bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata.01:00:00cliqologynobitly,twitterfeed,chartbeat,social media,real time webThe Real Time Web: A view from the trenches - special guest Tony Haile, bit.ly, chartbeat, and twitterfeed. Betaworks' own Tony Haile joins us on the podcasthttp://www.blogtalkradio.com/cliqology/2009/12/02/the-social-media-ad-consortium-smac-and-you-what-yInternethttp://www.blogtalkradio.com/cliqology/2009/12/02/the-social-media-ad-consortium-smac-and-you-what-y/#commentshttp://www.blogtalkradio.com/cliqology/2009/12/02/the-social-media-ad-consortium-smac-and-you-what-yWed, 02 Dec 2009 19:00:00 GMTThe Social Media Ad Consortium (SMAC) and You: What you need to know and How to get involved.The Social Media Ad Consortium (SMAC) and You: What you need to know and How to get involved. special guest Maura Curtin, Executive Director - Social Media Ad Consortium (SMAC) In 2009, social network advertising revenues will hit an estimated $1.825 billion. Yet the industry is still fuzzy on the details – what they’re selling, what they’re buying, and how to measure success. As a result, players, big and small, are eager to unite to find solutions for social media’s challenges. SMAC fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. By bringing together buy side, sell side, and research professionals to develop relevant standards, comprehensive research and definitive measurement tools, our goal is to grow revenues and increase engagement.01:00:00cliqologynoSMAC,Social Media,Social Media Ad Consortium,Maura Curtin,IABThe Social Media Ad Consortium (SMAC) and You: What you need to know and How to get involved. special guest Maura Curtin, Executive Director - Social Media Ahttp://www.blogtalkradio.com/cliqology/2009/11/24/does-the-rise-of-social-media-make-web-analytics-mInternethttp://www.blogtalkradio.com/cliqology/2009/11/24/does-the-rise-of-social-media-make-web-analytics-m/#commentshttp://www.blogtalkradio.com/cliqology/2009/11/24/does-the-rise-of-social-media-make-web-analytics-mTue, 24 Nov 2009 21:00:00 GMTDoes the rise of Social Media make web analytics more important?Does the rise of Social Media make web analytics more important? - special guest Jascha Kaykas-Wolff, VP WebTrends You hear it everyday, Social Media site keep getting bigger and bigger. More than 30% of US adults now how profile pages. We the people power social media. In a world were people may matter more than web pages, does web analytics (the measurement of websites) become more or less important? Join us as we speak with Jascha Kaykas-Wolf, VP WebTrends (and a friend of mine) as we delve into this issue.01:00:00cliqologynoWebTrends,Social Media,Analytics,Jascha Kykas Wolff,CliqologyDoes the rise of Social Media make web analytics more important? - special guest Jascha Kaykas-Wolff, VP WebTrends You hear it everyday, Social Media site kehttp://www.blogtalkradio.com/cliqology/2009/11/19/what-is-the-impact-of-social-media-on-film-makingInternethttp://www.blogtalkradio.com/cliqology/2009/11/19/what-is-the-impact-of-social-media-on-film-making/#commentshttp://www.blogtalkradio.com/cliqology/2009/11/19/what-is-the-impact-of-social-media-on-film-makingThu, 19 Nov 2009 21:00:00 GMTWhat is the impact of Social Media on film making? What is the impact of Social Media on film making? - special guest Hue Rhodes, Writer and Director of "Saint John of Las Vegas,” in theaters Feb 2010 The new saying goes, “Twitter can make or break a movies opening weekend.” It is apparent that Social Media has become part of the promotional ecosystem of the Filmmaking industry. Social Media is also having a much deeper, but less visible impact to other aspects of the business. From distribution to scriptwriting, Social Media is playing a role in helping (and in some cases harming) the industry. Join us as we speak with Hue Rhodes, a writer and director, with a impressive internet industry background, who’s first feature feature film "Saint John of Las Vegas" will be in theaters Feb 2010.  It stars Steve Buscemi, Romany Malco, Sarah Silverman, Peter Dinklage, Emmanuelle Chriqui, Tim Blake Nelson and John Cho.  Spike Lee is an executive producer.01:00:00cliqologynoSpike Lee,Hue Rhodes,Social Media,Film Making,TwitterWhat is the impact of Social Media on film making? - special guest Hue Rhodes, Writer and Director of "Saint John of Las Vegas,” in theaters Feb 2010 Thhttp://www.blogtalkradio.com/cliqology/2009/11/12/real-time-search--special-guest-gerry-campbell-ceoInternethttp://www.blogtalkradio.com/cliqology/2009/11/12/real-time-search--special-guest-gerry-campbell-ceo/#commentshttp://www.blogtalkradio.com/cliqology/2009/11/12/real-time-search--special-guest-gerry-campbell-ceoThu, 12 Nov 2009 21:00:00 GMTReal Time Search - special guest Gerry Campbell, CEO CollectaReal time search means looking through material that literally is published in real time. In other words, material where there’s practically no delay between the author thinking up the content, then writing the content, and publishing. You take a picture and seconds later, it’s posted to the world to see. You think of something, immediately tap it out on Twitter, and your tweet is shared almost as soon as you thought of it. Real-time search, which collects all this “instant” content is valuable because it lets you know what’s happening right now on any given topic. Companies use it to handle customer service. News junkies use it to follow political events. The issue for real-time search is figuring out the right balance between immediacy, popularity and relevance. Stream everything without any filtering, and a search could bring up a lot of irrelevant chatter. Filter too strongly, and a search might omit important trends that have been picked up in the last hour. Join us we speak with Gerry Campbell, CEO of Collecta - a real time search service that Venture Beat names as one of the 11 contenders to rule real time.01:00:00cliqologynoReal Time Search,Twitter,Collecta,Search Engine,Internet MarketingReal time search means looking through material that literally is published in real time. In other words, material where there’s practically no delay between thhttp://www.blogtalkradio.com/cliqology/2009/11/06/matching-jobs-to-people-in-real-time--special-guesInternethttp://www.blogtalkradio.com/cliqology/2009/11/06/matching-jobs-to-people-in-real-time--special-gues/#commentshttp://www.blogtalkradio.com/cliqology/2009/11/06/matching-jobs-to-people-in-real-time--special-guesFri, 06 Nov 2009 17:00:00 GMTMatching Jobs to People in Real Time - special guest Marcus Trevisani CTO of Bintro.comImagine that you've got a hot online profile -- so hot, in fact, that hundreds, maybe thousands, are vying for your attention. For lovelorn online daters, that may sound like a dream come true, but for employers using Internet job boards to fill spots during an economic downturn, the idea is decidedly less romantic: As exciting as it may be to have a huge applicant pool at your fingertips, taking the time to sort the studs from the duds can be daunting. Enter job matchmaking site Bintro.com. Much like the dating site eHarmony.com, they match their clients -- in this case, job candidates and employers instead of singles looking for love -- based on information gleaned from online profiles and questionnaires. The result? Only qualified candidates make the cut. Bintro is a free matchmaking service for everything. All you need to do is describe what you're looking for and Bintro will take care of the rest. It works around the clock and immediately updates you when it finds something that fits your exact needs. Bintro uses semantic technology that recognizes, extracts and categorizes your words to figure out what you mean. You won't confuse it with lots of details or jargon because it understands natural language and industry-specific terminology. Join us on Friday at Noon Eastern / 9am Pacific as we speak with Marcus Trevisani Chief Technology Officer of Bintro.com Marcus was the former VP Engineering , eHarmony.com. Former VP Engineering, Weider Publications Internet Networks. Specialist in enterprise architecture and semantic web technologies. 01:00:00cliqologynoBintro,Real Time Web,Job Matching,Social Media,Content MatchingImagine that you've got a hot online profile -- so hot, in fact, that hundreds, maybe thousands, are vying for your attention. For lovelorn online daters, thathttp://www.blogtalkradio.com/cliqology/2009/10/29/what-the-heck-is-real-time-search--special-guest-mike-lee-ceo-thooraInternethttp://www.blogtalkradio.com/cliqology/2009/10/29/what-the-heck-is-real-time-search--special-guest-mike-lee-ceo-thoora/#commentshttp://www.blogtalkradio.com/cliqology/2009/10/29/what-the-heck-is-real-time-search--special-guest-mike-lee-ceo-thooraThu, 29 Oct 2009 20:00:00 GMTWhat the heck is real time search? - special guest Mike Lee, CEO ThooraA problem created by the rapid pace and huge volume of information created by real-time Web technologies and practices is finding relevant information. One approach, known as real-time search, is the concept of searching for and finding information online as it is produced. Advancements in web search technology coupled with growing use of social media enable online activities to be queried as they occur. A traditional web search crawls and indexes web pages periodically, returning results based on relevance to the search query. Thoora is a new and unique service that helps people discover the news attracting the most attention within social and traditional media. In real-time, Thoora identifies the most interesting stories by exploring the entire blogosphere, Twitter and nearly 5,000 traditional media sources to determine the stories attracting the most blog posts, comments, tweets, and news coverage. Michael Lee is Chief Strategy Officer for Rogers Communications Inc. and CEO of Thoora. Mike is responsible for strategy development, business development, and strategic partner management for the Rogers Communications' group of companies, which include Rogers Cable, Rogers Wireless, Rogers Media and Rogers New Ventures. This is a must listen for anyone who is involved in the SEO business today01:00:00cliqologynoSEO,Search Engine Optimization,Real Time Search,Thoora,Social MediaA problem created by the rapid pace and huge volume of information created by real-time Web technologies and practices is finding relevant information. One apprhttp://www.blogtalkradio.com/cliqology/2009/10/27/starting-a-online-business-that-solves-your-own-problem--special-guests-black-tonicInternethttp://www.blogtalkradio.com/cliqology/2009/10/27/starting-a-online-business-that-solves-your-own-problem--special-guests-black-tonic/#commentshttp://www.blogtalkradio.com/cliqology/2009/10/27/starting-a-online-business-that-solves-your-own-problem--special-guests-black-tonicTue, 27 Oct 2009 20:00:00 GMTStarting a online business that solves your own problem - special guests Black TonicSometimes the biggest experts in the field are you. When you see a challenge that is in front of your business, you may have a unique approach to solving it. That solution, if executed properly could be the basis for an entirely new business. Black Tonic is a product created by the company Wolv3rin3, a small design firm with a long legacy of web savvy thinking and application development. They had a unique problem of presenting their ideas and designs to clients over remote distances, usually via email. More often than not, this led to missing explanations and miscommunication of design submittals. Black Tonic allows designers to share projects with remote clients, while controlling the pace and content of the review. This allows for detailed explanations of design concepts, instant feedback from clients, and greater efficiency in the approval process. We will listen to how Wolv3rin3 founders Phileppe Blanc and David Price identified the unique challenge, created a real time web platform to address the issue, and the unique challenges that they face in launching the product, Black Tonic. This is a must listen to anyone who has ever thought about how to make their own business better and stronger.01:00:00cliqologynoSmall Business,Web Design,Phileppe Blanc,David Price,Black TonicSometimes the biggest experts in the field are you. When you see a challenge that is in front of your business, you may have a unique approach to solving it. Thhttp://www.blogtalkradio.com/cliqology/2009/10/22/real-time-content-discovery--special-guest-will-huInternethttp://www.blogtalkradio.com/cliqology/2009/10/22/real-time-content-discovery--special-guest-will-hu/#commentshttp://www.blogtalkradio.com/cliqology/2009/10/22/real-time-content-discovery--special-guest-will-huThu, 22 Oct 2009 20:00:00 GMTReal Time Content Discovery - Special Guest: Will Hunsinger CEO, EvriWith more than 15 billion documents on the World Wide Web today, there could be hundreds of thousands of documents with similar keywords requiring readers to sort out what is relevant. By applying a more human-like understanding of the words on the page, new technology automates connections between Web content. This changes the way consumers discover and engage with content on the Web. Our Special Guest is Will Hunsinger, CEO of Evri, one of the companies leading the charge in this new technology. Will brings a deep knowledge of consumer Web marketing and product management to Evri. Hunsinger, former CEO of Adeze, an interactive advertising platform, has recently been an entrepreneur-in-residence (EIR) at Maveron LLC, a venture capital firm based in Seattle. Prior to Adeze, Will was vice president and general manager of Gap Online and VP of product management for Gap’s Direct Division. He managed Gap Online’s business operations, business development and product management. He also served as senior director of strategy and new business development for Overture Services prior to its acquisition by Yahoo! and as vice president of business development and product management at Business.com. Will began his career at Andersen Consulting, now Accenture, and graduated from the Georgetown University School of Foreign Service. 01:00:00cliqologynoevri,cliqology,will hunsinger,content discovery,real time webWith more than 15 billion documents on the World Wide Web today, there could be hundreds of thousands of documents with similar keywords requiring readers to sohttp://www.blogtalkradio.com/cliqology/2009/06/15/Marketing-Smackdown-Agency-vs-Client-Part-of-the-BrandHackers-SeriesInternethttp://www.blogtalkradio.com/cliqology/2009/06/15/Marketing-Smackdown-Agency-vs-Client-Part-of-the-BrandHackers-Series/#commentshttp://www.blogtalkradio.com/cliqology/2009/06/15/Marketing-Smackdown-Agency-vs-Client-Part-of-the-BrandHackers-SeriesMon, 15 Jun 2009 22:00:00 GMTMarketing Smackdown - Agency vs. Client, Part of the BrandHackers SeriesThis week we will be speaking with Jason Miletsky (Agency perspective) and Michael Hand (Client Perspective) as they give us an old fashioned smack down on their unique (and often times competitive) perspectives on marketing, agency/client relationships, and the digital world. Jason and Michael are co-authors of "Perspectives on Marketing" currently available at Amazon.com and other fine book retailers01:00:00cliqologynoJason Miletsky,Michael Hand,Perspective on Marketing,BrandHackers,Scott HoffmanThis week we will be speaking with Jason Miletsky (Agency perspective) and Michael Hand (Client Perspective) as they give us an old fashioned smack down on thei