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Marketing Media Planning
by
Chuck Smith
in
Business
Airdate:
Thu, Oct 29, 2009 01:00PM UTC
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Buffy O'Connor, Media Director at The Yaffe Group and I discuss the importance of a media plan. It is not enough to simply decide to run ads. Where do your clients congregate and how to reach them. We discuss TV, radio and digital spots.
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Marketing
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Media
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TV
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Advertising
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Radio
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