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Direct Marketing

  • Broadcast in Business
Chuck Smith

Chuck Smith


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My guest on Tuesday May 19th is Michael Morin. Michael is Vice-President, Director of Client Services and a partner in The Yaffe Group, a multi-disciplinary advertising house with locations in Michigan, Texas and Arizona. Michael’s credentials include over 20 years of agency/marketing experience working with clients in healthcare, government, gaming, retail, financial services, automotive aftermarket and startup companies. His understanding of how to motivate consumers to action in an ever changing dynamic marketplace led him to develop Yaffe Direct, a proprietary database marketing system which, even in this market, has continued to produce outstanding results for his clients. Michael is a graduate of the University of Detroit, and is an active participant in charitable causes in the area including serving on the Executive Board of the Detroit Area Council Boy Scouts of America, a volunteer at Lighthouse of Oakland County where he served as President of the Board in 2004, and a Board Member of Great Lakes Chamber Music Festival.