Personal branding used to include nothing more than a simple business card with your name on it. But with the development of social media and an increasingly individualized society, the brand you build around yourself is perhaps the single most important way to stand out in your spheres of influence. If you’re interested in becoming a leader in your field or landing your dream job, you need to set up and maintain a digital presence and in person presentation that tells people who you are and why you’re special.
But for some reason, many of us aren’t comfortable with developing our personal brand. For some, especially for beginner entrepreneurs, it could feel forced. Or some don’t want to put themselves out there. Or they feel like they’re selling out.
What exactly is personal branding and how do you establish an awesome personal brand?
Our guest in this episode, JuliAnn Stitick, is a Personal Brand Strategist with over 22 years of experience working with trusted brands such as Lexus, Nordstrom, Disney, LAPD, Kaiser Permanente and Caruso Affiliated .
Her expertise in helping her clients connect with their audience has also attracted notable Oscar and Golden Globe winning clients.