Corporate philanthropy, corporate social responsibility, giving back. While these are part of a company’s mission statement, oftentimes, the majority of employees have no direct connection to the work that is being done. Instead, they may see a picture of their CEO handing out a giant check or watch on the sideline as another executive is honored for giving back, all the while having no understanding as to how they have personally contributed.
In this episode, we talk about how to turn employees from being passive spectators into engaged contributors to your social enterprise.
Our guest in this episode believes in order for a company’s “Culture of Good” to be successful and meaningful, giving back must be ingrained in the foundation of its core values.
Ryan McCarty is an author, speaker and the co-founder of Culture of Good, Inc.
Ryan’s work has been featured in Huffington Post, Inc.com, People, Forbes and more. He is featured on podcasts regularly for his profound message on how to operate your business and live your life with a soul.
Ryan began his career as a minister leading nonprofit organizations for more than 20 years before becoming director of customer and employee relations at TCC, one of the nation’s largest Verizon retailers. During his time at TCC, Ryan launched Culture of Good, a movement that enabled the wireless retailer’s 3,000 employees to give back in their 850 communities.
Ryan bases his work on the principle that profit isn’t evil. He believes every leader and employee can leverage their daily work to discover their life calling by making the world better and meeting the needs of others.
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