Gone are the days when marketing is all about putting one’s best foot forward, employing an army of PR practitioners to make your brand look good and sound good. In this digital age where people are more informed, socially connected, and empowered, customers want more than a product or a service...they yearn for an experience.
And in order to give your audience the experience they deserve, a business or a brand must offer something that is genuine...something that is honest and transparent. Something authentic.
The adage, “Be true to yourself” – what being authentic is all about– may sound simple and easy. But the truth is, being authentic can surprisingly be difficult. Some entrepreneurs do not have a problem being their genuine selves in their personal lives but when it comes to their businesses, they struggle to be authentic. And sometimes we can’t really blame them. Putting yourself out there, being the face behind your brand or your service almost always ignite self-doubt.
Does this sound like you?
Our guest in this episode has devoted her career towards helping online businesses and small biz owners to brand themselves authentically by creating engaging content that reflects her client’s personality.
Writer, editor, and storyteller Lindsey O’Connor shares her tips on creating and living a life that is in alignment with you, your values and your passions–in short, being your authentic self!
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