Being a business owner is all about making decisions. That is why it is important that your decisions are aligned with your business mission. This model is known ad values-based decision making.
When you use your values for decision-making it brings your business closer to your mission and builds your authenticity. It doesn't mean, however, that you ignore other aspects of the decision-making process. What this means is to add your values into the mix.
In this episode, Christina explores more about the importance of letting your core values drive your business and life choices.
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