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Business Spotlight-Real Estate Marketing Expert Keith Goeringer

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When the real estate bubble popped it not only affected millions of homeowners but also hundreds of thousands of people that supported the entire real estate industry. Imagine finding out your employer, one of the leading lenders, who was closing 3.5 billion in loans every month is shutting down and hearing this on a conference call. What would you do and how would you survive when you not only loose your job, but the entire market sector colapses. Keith Goeringer is now the Director of Sales and Marketing for Cendera Funding in Brentwood, TN. He has pioneered a new system in real estate in which he provides hands on marketing training and assistance to all his referral partners. When most people in the industry threw in the towel, he spent years learning ways to generate business through real estate internet marketing. He will be giving away some of his best kept secrets for generating new business even in a difficult market that real estate professionals can implement immediately. Keith has a nine year background in retail and wholesale lending and was a top producing account executive for three of the largest fortune 500 banks in what most people now call the “Good Times.” Keith has recently moved back to his hometown of Franklin, TN where he lives with his wife Kate and 2 year old son Jake. His new business model has created a paradigm shift in lender/Realtor relationship. Keith regularly speaks to groups of real estate professionals sharing his systems, programs, and marketing. He is also author of a popular blog www.realtor-resources.com which provides techniques for agents to sell more homes, get more listings, and attract more buyers. His philosophy is very simple. He believes that you don't have to be the best Realtor out there, just the best marketer. The more people you can get in front of, the better chance you have to sell more homes.

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