Show Notes

• Archived Blog Post

  Date / Time: 12/19/2008 12:19 AM UTC

  Meet Penny C. Sansevieri and Phyllis Caddell-M, PR Pros Extraordinaire!
  

  Phyllis Caddell-M Publicist Author of Do It Yourself Publicity

  PHYLLIS CADDELL-M, CEO/FOUNDER
  With hard work and determination Phyllis Caddell-M launched Pc Public Relations & Management, Inc., (PCPR) in 1995 from her bedroom, with $500 and a prayer.  Today the diverse boutique firm is a prosperous business representing a plethora of talent.  In 2006 she released her first book Do-It-Yourself Publicity: For Those Too Cheap or Too Broke To Hire A Publicist.  In addition, she is the west coast correspondent for 88.1 WFSK radio in Nashville, TN, and hosts public relations workshops and seminars throughout the U.S.  A publicist for seventeen years, she is hands on in every aspect of the company.  She has been featured in Essence magazine in the "Work and Wealth" section.  See www.pcpublicrelations.com
  

  pcpub@pcpublicrelations.com
  626.737.7477 phone
  626.795.1443 fax

  To purchase Do-It-Yoursel Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist log on to www.phylliscaddell.com or Amazon.com
  

  About Penny
  

  Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™.

  Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies.

  She has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.
  

  Penny's diverse background enables her to bring a multitude of talents to the table as well as a myriad of marketing techniques.

  Penny recently signed a three-book deal with a mainstream publisher: Morgan James Publishing, to re-release From Book to Bestseller (January 2006) and Get Published Today (January 2006), as well as publish her latest book, Red Hot Internet Publicity (June 2007).

  Penny’s innovative marketing strategies have been featured in Marketing Sherpa, Writer’s Digest magazine, Book Marketing Update, The Publicity Hound, the San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She is also Editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 7,000.

  Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at Amazon.com and held the #1 spot for three months. Her most recent book, Red Hot Internet Publicity, has been called “an indispensable guide to leveraging the Internet for success.”

  

  http://redhotinternetpublicity.com/

  Internet Publicity

  Some of the most powerful promotion you’ll ever do doesn’t involve TV, radio or even a national newspaper.

  It’s called Internet Publicity.

  What is Internet Publicity?

  It’s a way of getting your message directly out to strategic niche groups of readers. By going straight to your online target audience you increase your chances for exposure and sales. While traditional media may be glamorous, it doesn’t always translate into money in the bank.  www.amarketingexpert.com

  home | about ame | marketing tips | sell your book | free stuff | internet publicity | media | store | blog | contact PO Box 421156 San Diego, Calif. 92142 • 858-560-0121 p • 858-5601231 f

  
  
  See www.PamPerryPRcoach.com to be a guest on the show!
  
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