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HOW IT ALL BEGAN
CURLS was founded in 2002 in Elk Grove, California by CEO, Mahisha Dellinger. Now greatly expanded, CURLS continues to maintain the highest standards for quality ingredients and product dependability. Dellinger collaborated with leading cosmetic experts to develop CURLS. Her intense desire to create a remarkable line for a growing, yet overlooked audience, coupled with an extensive chemistry background proved to be a winning combination. CURLS’ exceptional CEO remains committed to carefully upholding the principles of quality and integrity that define the company. A COVETED INDUSTRY LEADER
Discerning celebrity consumers like Halle Berry, Alicia Keys, Nia Long, Tia Mowry, Chili of the Grammy award wining R&B group, TLC, Blair Underwood, Ashanti, Yvette Nicole Brown, and Echo Kellum seek out the superior quality and natural components of
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