LaFern K. Batie, MBA is a Business Strategist and Executive Coach with The Batie Group, a business consulting and leadership development firm. For the past 25 years, she has partnered with business leaders, including numerous Fortune 500 organizations, to deliver tangible results in the most challenging circumstances. LaFern works with business owners and organizational leaders across diverse industries to maximize their potential. Her clients rave about her high business acumen, ability to build strong client relationships and commitment to helping them achieve results that exceed their expectations. From strategic planning and execution to branding, LaFern is committed to helping businesses clarify, plan and achieve optimal success.
As the author of Marketing Brand YOU®: Moving from Chaos to Clarity, LaFern is a highly regarded business leader whose vast professional experiences include accounting, operations management and human resources leadership. A member of the National Speakers Association and the International Coach Federation, LaFern serves in various leadership roles within business, professional and community organizations. In addition to having earned a Bachelor of Science degree in Accounting from Salisbury University and a Master of Business Administration degree from the University of Maryland, she is a certified professional coach and holds the Senior Professional in Human Resources designation.
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