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MARKETING IN THE REPUBLIC (part 9 - The Conclusion)

  • Broadcast in Marketing
CharlesXLamson

CharlesXLamson

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1st half: His colorful life and legacy of scientific and political achievement, and status as one of America's most influential Founding Fathers, have seen Franklin honored on coinage and money; warships; the names of many towns, counties, educational institutions, namesakes, and companies; and more than two centuries after his death, countless cultural references.

2nd half: 

Most successful new products result from a conscious search for opportunities and a systematic attempt to remove the uncertainty surrounding them. This process needs to pass through eight stages if mistakes are to be avoided. These stages are:

  • Idea generation
  • Concept testing
  • Business analysis
  • Product development
  • Test marketing
  • Commercialization
  • Monitoring and evaluation

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