How to Engage Teens and Tweens: Brainstrom Online Activites

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Charicemania is losing its coolness amongst teens and tweens. Early analysis of the stats indicate that majority of people who visit Charicemania are adults. We also observed poor online engagements of teens and tweens when presented with lengthy articles written above their current reading level.

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Web Marketer’s Favorite Dream: Teenagers & Tweeners - This generation is a legitimate market for Charice and we want to reach out to this powerful demographic. Five years ago, there were just a few commercial teen magazines, and even fewer directed at tweeners. Now, there are more than a dozen, including Sports Illustrated for Kids and Elle Girl. Teen Celebrity websites such as as PopStar.com, and Justjared.com have sprung up as well. So why not Charicemania for kids and present itself as the “cool place to be” on the Web?

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Now, being “cool” means we may have to throw out some of the more conventional website design “rules” to appeal to them. This generation is used to the sophisticated graphics and special effects of computer games, so we have to work to catch their attention. So how do we find a happy medium solution between the younger Chasters and the older Chasters?