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Charice Tops Japan Music Charts - Episode 15

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Men and women in their teens and twenties purchase the greatest number of records. Japanese pop and rock music is particularly popular among them. Only 1 in every 4 CD’s sold in Japan is from a foreign artist. Trying to crack this market requires boatloads of luck, as well as making the connections and effort to market artists properly to a new audience that expects its heroes to speak its language.

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Props to Team Charice for carefully coordinating a publicity campaign to build the appropriate “buzz” around the CD release — everything came together as they had hoped and more! Let’s hope the momentum keeps building…

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