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Cutting up your Channel Strategy | The Wusthof Perspective

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In this strategic segment, Todd Meyers, VP of Sales with Wusthof discusses the aggressive strategy that Wusthof has employed to clean up their online channel. In this segment Mr. Myers shares his key learnings with your Channel IQ | Add To Cart host Anthony. 
 
  • Brand protection strategy
  • Turning the focus from top line sales
  • Pulling the plug on Amazon Direct Sales
  • Agressively monitoring your online channel
  • Understanding EBay VeRO
  • Contering the "Race to the bottom" pricing mentality

Wusthof, one of the most respected names in cutlery has been a leader in online commerce for years. Learn more about their exceptional products or find an authorized reseller at their website: www.wusthof.com.

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