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William Matthies | Merchandising is More Than a Low Price

  • Broadcast in Marketing
Market Track

Market Track


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When you take a look at the ecommerce landscape, time and time again the online sales cycle is being reduced to lowest-price wins. In this engaging interview, Anthony discusses the endgame of the sales profitability cycle  with William Matthies, serial entrepreneur, founder of The Verity Group, a regular contributor to the consumer electronics trade publication TWICE, a business planning consultant and author of “The 7 Keys to Change”.  Topics covered in this segment include:

  • Building the right online marketing mix
  • Improving margins by providing a complete consumer experience
  • Avoiding brand image erosion
  • Better ways to verify authorized online retailers
  • And Much More

Bill welcomes your conversation and comments. You can reach out to him via his blog, http://williammatthies.com/ or you can order his book, “The 7 Keys to Change”
http://www.amazon.com/Keys-Change-Approach-Managing-Smarter/dp/0988526204 And don’t forget to check out his TwiCE Article ‘Complete Experience’ Merchandising: It’s Much More Than Low Price