Avoiding Channel Sales Suicide

In this segment, Anthony is joined by Danny Silverman, Director of Sales Strategy and Support from Etailing Solutions. Mr. Silverman takes a look at how manufacturers new to the ecommerce space can become quickly overwhelmed by the volatility of online pricing; and explores some solutions to overcoming this challenge.

Mr. Silverman discusses a strategy that includes the following:

• Understand what’s happening in pricing, and where it is coming from
• Authorized dealer models
• Embracing ubiquitous distribution models
• Unintended distribution
• Pricing policy
• Supply chain
• And much, much more

Etailing Solutions is an integrated eCommerce consulting agency. They help brands understand navigate and lead into the eCommerce space. They provide a basic range of service including size of prize, strategic consulting, all the way to tactical execution, analytics, sales support, and marketplace management. For more information about Etailing Solutions, visit their website, http://www.etailing-solutions.com