Paul Gordon is vice president of sales for Rymax Marketing Services Inc. Rymax supplies casinos with player loyalty programs. Some of their services include player profiling and demographic-specific product offerings, website hosting and management, promotional marketing, redemption and popularity reports, player surveys, and current program and event analysis. Gordon brought 25 years of industry experience to Rymax, along with segmentation and concentration strategies to initiate trial, create long-term loyalty and appeal to the shifting player demographics. Rymax' aims to draw traffic to their customer's property, increase share of wallet from players and set their customer's player’s club apart from the competition by driving loyalty through brand- name rewards at manufacturer-direct pricing. Tune in as Gordon discusses how he applies these strategies to achieve goals in the gaming industry.
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