New Media Matters, November 8, 2010

MacroView Labs President and CEO Aron Ezra joins us to talk about mobile applications. Ezra talks about why he believes casino resorts should have smart phone apps, what options are important to guests and how apps can create revenue. Ezra also tells us about the location-aware concierge apps his company creates for casinos. Finally, we discuss what mobile solutions may look like a few years from now.

New Media Matters is a podcast series dedicated to bringing you useful information, best practices and tips regarding social media, other new media online and new media uses at land-based casinos.