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New Media Matters, November 1, 2010

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Brian Dass, founder and CEO of Project Interactive, joins us to talk about social media for hotels and casinos and how it relates to the rest of their web presence. Dass talks about what hotels are doing correctly and incorrectly. He also discusses return on investment and how he views this when it comes to social media. Dass asks customers to look at the “ROE” or return on engagement first and watch for ROI after that.

New Media Matters is a podcast series dedicated to bringing you useful information, best practices and tips regarding social media, other new media online and new media uses at land-based casinos.

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